Monthly Archives: September 2010

Online Reputation Management – Rikhav Infotech

Online Reputation Management – Rikhav Infotech

View more from Rikhav Infotech Pvt Ltd.

A giant cocoon

Think of the world we live in as a giant bubble, and social media as the bubble itself. You can then probably begin to understand and appreciate the simple, singular fact that we are now living in a bit of a cocoon and everyone and everything is part of a giant tapestry that is being woven. Every one of us has something unique to offer to this tapestry and it is this give and take that makes the use of social media so fascinating and so empowering. It has connected all of us in a way that is very powerful and brought businesses and consumers together like never before. Companies are now scrutinized more than ever, and they know that this is so, and conversely companies are also connecting with audiences like never before and reeling in consumers in ways they didn’t imagine possible.

social media optimization
Social Media Optimization

The fabric of society has crossed the digital and real divide quite seamlessly and the onus of making the most of this falls fairly and squarely on the shoulders of businesses such as your business. It is a question of constantly evolving to suit needs and fulfill demands and those that do so bets will race ahead in the quest to captivate the consumers mind. We are Rikhav Infotech, and we can aid and abet you in your chase for the slice of that pie, that delicious and tasty pie known in marketing speak as market share and market space. . What we offer are a slew of social media tools for you to power your business with. Keep your audiences engaged and in the loop and your business will stand to benefit from it. Our services include:

  • Corporate Blog Management
  • Micro-blogging
  • Social networking
  • Social bookmarking
  • Social news
  • Video-sharing
  • Photo-sharing
  • Wikis
  • Document sharing
  • Chronicling events

Don’t just keep up with the Jones’, leave them trailing in your wake and wailing about their inadequacies. Team up with Rikhav Infotech and get to be on the winning side. Go on, you know you want to.

Brand new appeal

Products abound aplenty, but brands rule the roost always. You could go grab yourself a fizzy cola or you could grab yourself some Coca Cola; you could buy yourself just about any sports car or you could buy yourself a scarlet red Ferrari; you could buy just about any phone or you could pull an iPhone out of your pocket. These are just some of many examples that you will find in the lexicon of the marketing maven. In all of these cases, however, you will find one unifying quality; these brands transcend and even go on to define the category. Think of Xerox and photocopy machines; photocopiers are better known as Xerox machines. That’s the kind of brand recall and brand association that you cannot buy at any price.

Product BrandingAt Rikhav Infotech, we take corporate and product branding very seriously. The way you present yourself is everything and it is the difference between a prospect potentially being converted into a consumer or not. Think of it this way; if you were to propose to your girlfriend, or if you were to be meeting her family to formalize the nuptials, you wouldn’t exactly want to be dressed in anything less than your Sunday best, would you? Then why would you want to cut corners with your brand and make it look anything less than its most dapper when being trotted out in front of consumers?

Our battery of services includes:

  • Planning corporate identity
  • Logo designing
  • Product branding
  • Brochure designing and
  • Catalog designing

Your logo is the face of your company (yes, even more than that pretty receptionist), and it demands no less attention than anything else. A great logo is simple to remember and captures the essence of your company. What computer company uses a fruit for their logo? Which car company has a prancing horse on the bonnet? Which footwear company has a giant tick mark they call a ‘swoosh’ as their logo? You know the answers to all these questions, and you obviously understand then why representing your brand well is pivotal to your own success. Pick up that phone and call us, we’re waiting to hear from you at Rikhav Infotech.

And the search goes on…

Our day to day lives are consumed by searching for things, things that we may or may not find. A search for more money, a search for that missing TV remote, a search for that perfect woman who’ll love you always (but will only really love you if you have tons of money)…the quest for the holy grail of everything goes on and on. There might be no end in sight for all of our searches but the same should never be said of the search for your business website. Poor Fred (at least we think that’s what his name is…apologies if we got your name wrong Jimmy, we just can’t remember your name for some reason) has to go to all the trouble of trying to find your business website even when he knows he is specifically looking for you?
Does no one think of poor Scott typing away at a keyboard frantically to no avail?

search engine optimization
Search Engine Optimization

Fear not, dear Alan, for we are thinking of you at this very moment while penning this post. You see Tom, it’s quite simple really; you can’t find that business website you want because they’re very stealthy, almost like ninjas except they’re not. They skulk all over the internets hidden passageways, no one seeing them or noticing them do anything of any real substance. Now if they had turned to one of India’s pre-eminent young IT companies in the form of Rikhav Infotech, things have been very different for you Fabio. Rikhav Infotech offers, among other solutions, such services as

Search Engine Optimization

  1. Web Content Writing
  2. Link Wheel
  3. Keyword Analysis & Research
  4. Search Engine Submissions
  5. Directory & Social Bookmarking Submissions

But that isn’t all; their advanced seeding techniques involve link building as well and that would have helped you find their website better. But alas, said company (for we shall not name them) refused to spend money on an SEO exercise and so you must continue to try to find them until you get frustrated or bored. Take some heart, William, in the fact that said business’ competitors will have done some sort of SEO exercise, so you can always go to their business instead, even if you don’t really want to.

I’ll just sit here and wait for you to give up searching for that website. Take your time.

A thing of beauty is a joy forever

The human mind is a powerful thing and it can shape and form our opinions without us even realizing it. The subconscious mind is always at work, filing away thoughts, opinions, inferences and impressions all the time which explains to a very large extent why people say the first impression is the last impression; if it walks like a Duck and if it quacks like a Duck, it probably is a Duck. While there is nothing wrong with that school of thought, what it means for you as a business is that you get one shot and one shot only at making the best impression on a potential client when he and you come face to face either in person or virtually, via your presence on the web. Are you really going to risk the chance of having a sub-par first interaction with said client or are you going to do something about it proactively?

web designingIf you feel even in the slightest that your website design doesn’t quite measure up to the sort of lofty standards that you feel it really should, then you’re probably right. Don’t sit back and just hope things pick up; call in the experts and have that design revamped pronto, because no one will care for your business like you do and no will distil your ideas and your business ethos better into a web presence than Rikhav Infotech. Rikhav Infotech is one of India’s fastest growing young IT companies and offers you the sort of website design you need to stay contemporary. We can make a number of websites for you, including:

  1. Static Websites
  2. Ecommerce Websites
  3. Flash Websites
  4. Website Redesigning
  5. Website Maintenance

So get in touch with us at Rikhav Infotech today; we’re keen to hear from you and tell you exactly how we can help you be the best you can be.