Color seems to be born ruler f the technology world. Launching of the new 
mobile application has not yet passed 24 hours and countless articles have been published about it. In terms of itunes the new app ranks 26th. It won’t take much time for color to fade away all its competitors.
But what is the driving force of this new mobile app that is grabbing endless attention? As the feature of the app says that the prime reason for its success its social networking feature that is location-based. There can also be another reason for its hype which is visible from its line of founders. The founder of Colors have colorful background as the founders include former CEO of Lala, Bill Nguyen and former CEO of BillShrink , Peter Pham.
When the hype of an app is so staggering the real reasons of its excitement comes up. The pre-launch venture program of Colors amounted to $41 million, which was funded by Silicon Valley Bank, Sequoia Capital and Bain Capital. Three are several people who are expecting that this grand gala pre-launch can be a boost to the growing attention of Color. But whatever may be the reason, the launch of Color for Android iphones is a sure revolution in the tech world and the iphone app of similar stripe will have a tough time to face. Whatever be the race of competition between the app giants but the consumers will ultimately gain.
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