Optimizing YouTube Channel Videos is a must

Unless you’ve been living under a rock, you’d probably know that Youtube is the premier video sharing site that every business must have a presence on. Therefore, you must first be there as a business and secondly you should start optimizing Youtube channel videos to make sure your videos get a steady stream of traffic at all times. It’s not that difficult a process; it’s like optimizing any regular website. For example, you need to do some SEO work for your channel and then make sure the Meta data is bang on the money. That’s something you usually do in any case. And so things like descriptions and titles need to be spot on if they are to go viral. So here’s Part I of how you go about optimizing youtube channel videos.

Video Titles

What’s in a name? Everything! This is what people search for, so make sure the name affords quick access and plenty of coverage. A title is the big reason I watch any given video, and if it is exactly what it says it is, well and good. Sometimes I find something unique when I search for a certain string, so in any case make sure your video titles are interesting and relevant always.

Video Descriptions

The same argument that I made above holds true for video descriptions as well. These descriptions must complement your video title, so use keywords but just don’t’ go over the top with it. A great description is an extension of the title and it will sum the video up perfectly while having an element of SEO to it.

Video tags

Tags are keywords that shepherd visitors to your Youtube channel and so these should be highly relevant. For example, if the keyword is “when pigs fly”, make sure it is used in the title, in the meta description and in these video tags as well. Having them only in only one or two of them is pointless and defeats the purpose. What all this means is you will need some keyword research to know how to target your audience.

Desc: you should start optimizing Youtube channel videos to make sure your videos get a steady stream of dedicated traffic at all times.

More Information: Rikhavinfotech

Conducting social media audit meaningfully

Correctly done, a social media audit is a vital tool in a marketers arsenal. Conducting social media audit is important in the first place and it doesn’t matter if you are a social media marketer that is working in-house or as a consultant, it’s just as important any way you look at it. A social media audit will always offer you a picture of your social media state of being and you should look to go about conducting social media audit very thoroughly.

Of course, everything boils down to the needs of the client, but generally these are the things you should be looking to cover.

Brand profile

Make a note of all the profiles where your brand is present and secure every profile you can on networks where your brand isn’t present. If that sounds like a lot, use a service such as knowem.com to reserve your brand name regularly. Of course, you won’t be active on all these sites, but at least create a profile on all of them that are quite complete. The audit is the perfect time to note which networks need a better profile or landing page.

Branding

Make sure that all the design elements and the tone of the messages is in sync with your brand voice on the whole. For example, are blog posts in sync with everything else and are these going regularly as per a schedule? Can the content be freshened up every now and again? Also look at the feedback your brand is getting and talk to consumers, it makes them feel valued and special.

Promotions

Are brand promotions pre-planned and are there a list of terms and conditions published in keeping with these promotions? You might think that terms and conditions aren’t needed, but no matter how big or small your business, you will need to have this in place in order to protect your organization at all times. More importantly, is the efficacy of these promotions duly tracked and analysed? And what about its efficiency in SEO work? Measure ROI at all times to make sure areas of improvement are always pinpointed.

Desc: Conducting social media audit is important in the first place and this is true for you as a social media marketer that is working in-house or as a consultant.

For more details: Rikhavinfotech