Optimizing YouTube Channel Videos is a must

Unless you’ve been living under a rock, you’d probably know that Youtube is the premier video sharing site that every business must have a presence on. Therefore, you must first be there as a business and secondly you should start optimizing Youtube channel videos to make sure your videos get a steady stream of traffic at all times. It’s not that difficult a process; it’s like optimizing any regular website. For example, you need to do some SEO work for your channel and then make sure the Meta data is bang on the money. That’s something you usually do in any case. And so things like descriptions and titles need to be spot on if they are to go viral. So here’s Part I of how you go about optimizing youtube channel videos.

Video Titles

What’s in a name? Everything! This is what people search for, so make sure the name affords quick access and plenty of coverage. A title is the big reason I watch any given video, and if it is exactly what it says it is, well and good. Sometimes I find something unique when I search for a certain string, so in any case make sure your video titles are interesting and relevant always.

Video Descriptions

The same argument that I made above holds true for video descriptions as well. These descriptions must complement your video title, so use keywords but just don’t’ go over the top with it. A great description is an extension of the title and it will sum the video up perfectly while having an element of SEO to it.

Video tags

Tags are keywords that shepherd visitors to your Youtube channel and so these should be highly relevant. For example, if the keyword is “when pigs fly”, make sure it is used in the title, in the meta description and in these video tags as well. Having them only in only one or two of them is pointless and defeats the purpose. What all this means is you will need some keyword research to know how to target your audience.

Desc: you should start optimizing Youtube channel videos to make sure your videos get a steady stream of dedicated traffic at all times.

More Information: Rikhavinfotech

Conducting social media audit meaningfully

Correctly done, a social media audit is a vital tool in a marketers arsenal. Conducting social media audit is important in the first place and it doesn’t matter if you are a social media marketer that is working in-house or as a consultant, it’s just as important any way you look at it. A social media audit will always offer you a picture of your social media state of being and you should look to go about conducting social media audit very thoroughly.

Of course, everything boils down to the needs of the client, but generally these are the things you should be looking to cover.

Brand profile

Make a note of all the profiles where your brand is present and secure every profile you can on networks where your brand isn’t present. If that sounds like a lot, use a service such as knowem.com to reserve your brand name regularly. Of course, you won’t be active on all these sites, but at least create a profile on all of them that are quite complete. The audit is the perfect time to note which networks need a better profile or landing page.

Branding

Make sure that all the design elements and the tone of the messages is in sync with your brand voice on the whole. For example, are blog posts in sync with everything else and are these going regularly as per a schedule? Can the content be freshened up every now and again? Also look at the feedback your brand is getting and talk to consumers, it makes them feel valued and special.

Promotions

Are brand promotions pre-planned and are there a list of terms and conditions published in keeping with these promotions? You might think that terms and conditions aren’t needed, but no matter how big or small your business, you will need to have this in place in order to protect your organization at all times. More importantly, is the efficacy of these promotions duly tracked and analysed? And what about its efficiency in SEO work? Measure ROI at all times to make sure areas of improvement are always pinpointed.

Desc: Conducting social media audit is important in the first place and this is true for you as a social media marketer that is working in-house or as a consultant.

For more details: Rikhavinfotech

Mobile blogging tools on the go!

There is nothing more fun then updating your blog posts right then and there as it comes to you. No need to switch on the computer and wait for it to boot up. And no need to preserve your thoughts with paper and pen. Simply whip out your mobile phone and key in to glory. Here we enlist some tools helping you in your endeavor to stay tuned in to your web self while on the go.

Kyte (iTunes) is an uber cool photo blogging tool for your mobile. Kyte brings you mobile ‘slideshow blogging’.

Facebook the world’s biggest social network brings out its own app (iTunes) for mobile. Facebooking is also about blogging and micro blogging. With a recent update to this application one can post messages to your friends as well as to your own wall. The app is also great for seamlessly uploading photos to your online account.

Graffitio (iTunes) is a location based application similar to cloudy but is text based. To offer you an example, say you are at a pub. You can log in to Graffitio and check if there’s a Facebook like wall created for the pub. If there is one, then you can post a message to it. You can also create a wall for the place. Soon these walls will display an interesting series of discussions with enough people tuning in.

Clowdy Photo Blogger (iTunes) allows you to post location based photos online. One can even view photos near to your location. It is an exclusive app in the photo realm. It is free and its file size is 0.1 MB.

Brands and the new ‘Groups’ in Facebook

The new Groups functionality changes some rules of the game and introduces new features. The Groups behave like ‘mini Facebooks’ and are power packed with utilities like document uploading and group chat. These functions can be used for their advantage by intelligent marketers and brands.

There can be many practical uses of Groups. A brand can form a group for Consumer reviews. There is no longer the need to use any separate tools to garner product or customer feedback. You can invite participants to be part of a private Group and host feedback sessions. The Group can be private, public and even secret in nature. The customer will feel at home in the familiar environment and will be more likely to give high quality feedback.

While these groups won’t replace market research for big brands they can provide an insight into customer behavior in a quick and intimate manner. One can create a Group for an Event like conferences, seminars or for networking. The group can allow the members to have a united discussion and can also inform them about any updates regarding the event.

Group chat is the new feature introduced through the medium of the Groups. Brands can use the chat feature to conduct live chats with company and figure heads. One can even schedule live chats to improve interaction. Brands should respect and keep within the acceptable online boundaries and not spam the members or invade their privacy. A good thing to do would be to gain the permission of the member before adding him/her to the group.

Giving Employees resources for Social Media

Employees with the social medium and network can help their company build and expand their brand value. And companies increasingly support this view and are relaxing the stringent and banishing rules for the social media.

Growing numbers of employees want permission rather than asking for forgiveness for being socially active on the web while keeping with the guidelines and rules for the employees using the social media. Thus it becomes important for the company to provide their community with more resources. This helps in spreading updates about the culture, promotions and activities of the company.

One such lucky employee tells us that his employer does not tell them what to tweet but provides them with good guidebooks on twitter. This helps in educating people about benefiting from twitter. It also shows that the organization supports such portals and clarifies on what it allows. In this manner a company can provide its staff with helpful pointers and a roadmap, than being heavy handed.

Some companies go all out as they understand what is at stake. Some of them even have a policy for social media which shows employees how to be interesting, build their networks and add value to their conversations. These policies do the unthinkable and provide advice on using Facebook, twitter and others such social mediums for leadership and business development.

The proactive statements should match the prohibitive rules in number in any social medium policy document. Make the DOs and the DON’Ts columns equal. Such positive actions on the part of the management and the employees will work for the benefit of any company in the changing times.