Conducting social media audit meaningfully

Correctly done, a social media audit is a vital tool in a marketers arsenal. Conducting social media audit is important in the first place and it doesn’t matter if you are a social media marketer that is working in-house or as a consultant, it’s just as important any way you look at it. A social media audit will always offer you a picture of your social media state of being and you should look to go about conducting social media audit very thoroughly.

Of course, everything boils down to the needs of the client, but generally these are the things you should be looking to cover.

Brand profile

Make a note of all the profiles where your brand is present and secure every profile you can on networks where your brand isn’t present. If that sounds like a lot, use a service such as knowem.com to reserve your brand name regularly. Of course, you won’t be active on all these sites, but at least create a profile on all of them that are quite complete. The audit is the perfect time to note which networks need a better profile or landing page.

Branding

Make sure that all the design elements and the tone of the messages is in sync with your brand voice on the whole. For example, are blog posts in sync with everything else and are these going regularly as per a schedule? Can the content be freshened up every now and again? Also look at the feedback your brand is getting and talk to consumers, it makes them feel valued and special.

Promotions

Are brand promotions pre-planned and are there a list of terms and conditions published in keeping with these promotions? You might think that terms and conditions aren’t needed, but no matter how big or small your business, you will need to have this in place in order to protect your organization at all times. More importantly, is the efficacy of these promotions duly tracked and analysed? And what about its efficiency in SEO work? Measure ROI at all times to make sure areas of improvement are always pinpointed.

Desc: Conducting social media audit is important in the first place and this is true for you as a social media marketer that is working in-house or as a consultant.

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Giving Employees resources for Social Media

Employees with the social medium and network can help their company build and expand their brand value. And companies increasingly support this view and are relaxing the stringent and banishing rules for the social media.

Growing numbers of employees want permission rather than asking for forgiveness for being socially active on the web while keeping with the guidelines and rules for the employees using the social media. Thus it becomes important for the company to provide their community with more resources. This helps in spreading updates about the culture, promotions and activities of the company.

One such lucky employee tells us that his employer does not tell them what to tweet but provides them with good guidebooks on twitter. This helps in educating people about benefiting from twitter. It also shows that the organization supports such portals and clarifies on what it allows. In this manner a company can provide its staff with helpful pointers and a roadmap, than being heavy handed.

Some companies go all out as they understand what is at stake. Some of them even have a policy for social media which shows employees how to be interesting, build their networks and add value to their conversations. These policies do the unthinkable and provide advice on using Facebook, twitter and others such social mediums for leadership and business development.

The proactive statements should match the prohibitive rules in number in any social medium policy document. Make the DOs and the DON’Ts columns equal. Such positive actions on the part of the management and the employees will work for the benefit of any company in the changing times.