“Colors” passes the test of launching with flying colors!

Color seems to be born ruler f the technology world. Launching of the new mobile application has not yet passed 24 hours and countless articles have been published about it. In terms of itunes the new app ranks 26^th. It won’t take much time for color to fade away all its competitors.

But what is the driving force of this new mobile app that is grabbing endless attention? As the feature of the app says that the prime reason for its success its social networking feature that is location-based. There can also be another reason for its hype which is visible from its line of founders. The founder of Colors have colorful background as the founders include former CEO of Lala, Bill Nguyen and former CEO of BillShrink , Peter Pham.

When the hype of an app is so staggering the real reasons of its excitement comes up. The pre-launch venture program of Colors amounted to $41 million, which was funded by Silicon Valley Bank, Sequoia Capital and Bain Capital. Three are several people who are expecting that this grand gala pre-launch can be a boost to the growing attention of Color. But whatever may be the reason, the launch of Color for Android iphones is a sure revolution in the tech world and the iphone app of similar stripe will have a tough time to face. Whatever be the race of competition between the app giants but the consumers will ultimately gain.

More Information:  Rikhavinfotech

Seed funding By Mint Founder for news text technology

The seed money which is often known as startup capital will be plenty for Topincmarks. The company, which extracts significant information from text documents with the help pf semantic text technology, has received a hefty seed funding from the founder of Mint.com Aaron Patzer.

The Mint founder who sold his company to Intuit for a deal of $170 million has been noticed to advocate about Topicmarks at length. He has been observed to state flowery words about the company asset up and its employees working presently. Patzer said that for the last 3 years the tech company has made steady development and has also appreciated the team of talented engineers working there. He has also studied the algorithm that drives the semantic text technology and has found it impressive.

Now what is behind semantic text technology that has attracted Patzer so much? The technology is responsible for uploading a document and then analyzing to create a CliffsNotes version. It will include complete summary and the key pints of the document along with keywords and important points. The company is in a startup phase but the technology used by it is quite strong as it can read a document f any type easily. It is supposed that the technology can be later used to refine the information of RSS feed, overflowing mail inboxes and social streams. The technology developed is surely a brilliant one and with the seed funding from Patzer it will get an I impressive boosting to sharpen the technology further.

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Babies below 5 are internet’s biggest fans in US

Recently report published by two non-profit organizations of US namely, Sesame Workshop and Joan Ganz Cooney Center speaks about the staggering advancement among US kids. According to the report almost 80% American kids aged below 5 years use internet every week. The report further tells about how kids in US are getting absorbed in the usage of internet. They are happily and without much effort learning different forms of digital media. In many cases t has been noted that kids are learning more than one type of digital media in one go.

Watching television remains to be the most used digital media by kids. Moreover, watching television lessens the number of hours spent in internet surfing. And this is probably the reason that among all the digital media used by toddlers, television ranks the highest securing 47 %. The television watching among is a link to the usage of internet by kids. It has been observed in one study that more then 60 %b of the children below 3 years are seen to watch online video. This explains the reason how television watching is boosting the internet use among toddlers.

Surprisingly as a toddler grows up the time spent in internet and television has been seen too slash down dramatically. This can be reasoned by the fact that as kids grow up they spend less time in home and thus stay away from digital devices like computer, television etc.

The study report on usage of digital media by kids may produce several figures that can be surprising all over the world. But there remains one more point that is yet more surprising. Even after the advent of sophisticated devices, like ipod and mobile phones, where kids have the option of watching video, time spent in reading books remains constant.

Whatsoever the report of this research may reveal but it doesn’t solve the age old debate whether spending time before screen is sound for children. When a research is taking into account so many surveys then it should not be statistics centric. Rather it must give out some messages as conclusion. A concrete inference is absent in this regard.

More Information:  Rikhavinfotech

 

Twitter has improved its photo features along with launching a new option of search.

Tweeting is now a common addiction and we all keep waiting is twitter can come up with some new features as surprise element for this year. Hitting the caps of .great popularity was not a hitch for twitter. And a social media platform, so popular, will also raise the hopes among users to see new apps. To give us a surprise, Twitter has updated its iPad and iPhone applications last Thursday. It has now introduced features that improve photo linking, following friends through address books and auto-link shortening.

Those who are using iPhones are fortunate to get an additional feature as Twitter has offered a fresh feature for iphones. A new feature named Quick Bar in iPhones will give you a mean to quickly browse through your favored topics and save time simultaneously.

Twitter has now placed a camera button in its new tweet toolbar. This button offers facilities like adding photos from the library, taking a new snap shot by using in-built iPhone camera. Users have the option of switching between the rear and front-facing camera (in case of iPhone 4 users) and preview the photos before selecting for attachment. Once the selection completes Twitter will upload the photographs into the image host that you have selected. Finally, Twitter will send the photo as a link along with your tweet. In Twitter.com and other mobile apps of Twitter, media will appear in a row.

Quick Bar feature is an exciting approach in seeing trending topics. The main timeline will show a notification bar to the users that display current trendy topics. Once you swipe to from left to right you can travel along the cycle through the topic list. Presently Twitter streams are stuffed with complaints and though such a feature is exciting, it will be pleasing if the feature is made optional.

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Negative Advocacy – Adding To The Pains Of The Brands

Often, brands try to trigger an excitement among their community, which quite a lot leads their supporters and fans to get promotion done for them. This step is a healthy one, and often thought of to be better than self- promotion. This is nothing but what we call advocacy. Well, there is an antonym for this too, in the business world – badvocacy, which is nothing but negative promotion about the brand by spreading negative comments. It is essential in any business to keep track of, prevent and handle badvocacy with care. Let us trail the important factors of badvocacy and check how to deal with them.

What causes badvocacy?

There are many factors that may contribute as the causes of badvocacy

• Inconsistency in customer relation – A brand and its associates can keep in touch with the customer at various points called the touch points. And there are various channels to keep in touch. Inconsistency among any of these points and channels can get the brand a bad name, easily.
• Inconsistency with expectations – ‘Customer is always right’, not all follow this policy. Forget God; taking them just as lifelong customers will do more than enough. Customers have got numerous and newer expectations every time from their beloved brand. Definitely, if the brand expects them to spread a good name, why would they not expect quality and satisfaction from the brand? Failing to meet these expectations of inconsistency in the process of fulfilling them can bring about risks of badvocacy.
• Negative relation with the front ends of the brand – There are many organizations and people who promote or outsource a brand’s products. PRs and HRs are few of them. Failing to maintain a good relationship with these people or orgs can lead to badvocacy.

Even bad badvocacy

A brand might have numerous blogs and public participation pages on various websites and social networks. Badvocacy has already begun even if a single bad comment against your product or service has been posted. They may be chronic complaints by visitors who always cry. They may even be fake profiles. Letting these complaints stay where they are and not take action to prevent them from further contaminating your brand’s name, there are certain steps to be taken. Find those badvocates by first figuring out the problem, reaching out to them via available contacts, respecting the privacy of the conversation, and offering individualized solution regarding the complaint. Do not letting the issue gear up and answer the complaint as quickly as possible. Do not take bad comments personally. Don’t leave loose ends open, close the loop of the problem.

Prevention of badvocacy

Rather than solving the problem, preventing it in the first place is always better. Channel the excellent experiences people have had about your brand more than its possible badvocacies. Social media optimization can help in creating such online reputation management services. Create a dialogue with the fans and supporters of your brand. Humanizing the brand is another excellent option, and this is the last I can add.

more details: Rikhav Infoteh