Correctly done, a social media audit is a vital tool in a marketers arsenal. Conducting social media audit is important in the first place and it doesn’t matter if you are a social media marketer that is working in-house or as a consultant, it’s just as important any way you look at it. A social media audit will always offer you a picture of your social media state of being and you should look to go about conducting social media audit very thoroughly.
Of course, everything boils down to the needs of the client, but generally these are the things you should be looking to cover.
Brand profile
Make a note of all the profiles where your brand is present and secure every profile you can on networks where your brand isn’t present. If that sounds like a lot, use a service such as knowem.com to reserve your brand name regularly. Of course, you won’t be active on all these sites, but at least create a profile on all of them that are quite complete. The audit is the perfect time to note which networks need a better profile or landing page.
Branding
Make sure that all the design elements and the tone of the messages is in sync with your brand voice on the whole. For example, are blog posts in sync with everything else and are these going regularly as per a schedule? Can the content be freshened up every now and again? Also look at the feedback your brand is getting and talk to consumers, it makes them feel valued and special.
Promotions
Are brand promotions pre-planned and are there a list of terms and conditions published in keeping with these promotions? You might think that terms and conditions aren’t needed, but no matter how big or small your business, you will need to have this in place in order to protect your organization at all times. More importantly, is the efficacy of these promotions duly tracked and analysed? And what about its efficiency in SEO work? Measure ROI at all times to make sure areas of improvement are always pinpointed.
Desc: Conducting social media audit is important in the first place and this is true for you as a social media marketer that is working in-house or as a consultant.
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