Negative Advocacy – Adding To The Pains Of The Brands

Often, brands try to trigger an excitement among their community, which quite a lot leads their supporters and fans to get promotion done for them. This step is a healthy one, and often thought of to be better than self- promotion. This is nothing but what we call advocacy. Well, there is an antonym for this too, in the business world – badvocacy, which is nothing but negative promotion about the brand by spreading negative comments. It is essential in any business to keep track of, prevent and handle badvocacy with care. Let us trail the important factors of badvocacy and check how to deal with them.

What causes badvocacy?

There are many factors that may contribute as the causes of badvocacy

• Inconsistency in customer relation – A brand and its associates can keep in touch with the customer at various points called the touch points. And there are various channels to keep in touch. Inconsistency among any of these points and channels can get the brand a bad name, easily.
• Inconsistency with expectations – ‘Customer is always right’, not all follow this policy. Forget God; taking them just as lifelong customers will do more than enough. Customers have got numerous and newer expectations every time from their beloved brand. Definitely, if the brand expects them to spread a good name, why would they not expect quality and satisfaction from the brand? Failing to meet these expectations of inconsistency in the process of fulfilling them can bring about risks of badvocacy.
• Negative relation with the front ends of the brand – There are many organizations and people who promote or outsource a brand’s products. PRs and HRs are few of them. Failing to maintain a good relationship with these people or orgs can lead to badvocacy.

Even bad badvocacy

A brand might have numerous blogs and public participation pages on various websites and social networks. Badvocacy has already begun even if a single bad comment against your product or service has been posted. They may be chronic complaints by visitors who always cry. They may even be fake profiles. Letting these complaints stay where they are and not take action to prevent them from further contaminating your brand’s name, there are certain steps to be taken. Find those badvocates by first figuring out the problem, reaching out to them via available contacts, respecting the privacy of the conversation, and offering individualized solution regarding the complaint. Do not letting the issue gear up and answer the complaint as quickly as possible. Do not take bad comments personally. Don’t leave loose ends open, close the loop of the problem.

Prevention of badvocacy

Rather than solving the problem, preventing it in the first place is always better. Channel the excellent experiences people have had about your brand more than its possible badvocacies. Social media optimization can help in creating such online reputation management services. Create a dialogue with the fans and supporters of your brand. Humanizing the brand is another excellent option, and this is the last I can add.

more details: Rikhav Infoteh

Optimizing YouTube Channel Videos is a must

Unless you’ve been living under a rock, you’d probably know that Youtube is the premier video sharing site that every business must have a presence on. Therefore, you must first be there as a business and secondly you should start optimizing Youtube channel videos to make sure your videos get a steady stream of traffic at all times. It’s not that difficult a process; it’s like optimizing any regular website. For example, you need to do some SEO work for your channel and then make sure the Meta data is bang on the money. That’s something you usually do in any case. And so things like descriptions and titles need to be spot on if they are to go viral. So here’s Part I of how you go about optimizing youtube channel videos.

Video Titles

What’s in a name? Everything! This is what people search for, so make sure the name affords quick access and plenty of coverage. A title is the big reason I watch any given video, and if it is exactly what it says it is, well and good. Sometimes I find something unique when I search for a certain string, so in any case make sure your video titles are interesting and relevant always.

Video Descriptions

The same argument that I made above holds true for video descriptions as well. These descriptions must complement your video title, so use keywords but just don’t’ go over the top with it. A great description is an extension of the title and it will sum the video up perfectly while having an element of SEO to it.

Video tags

Tags are keywords that shepherd visitors to your Youtube channel and so these should be highly relevant. For example, if the keyword is “when pigs fly”, make sure it is used in the title, in the meta description and in these video tags as well. Having them only in only one or two of them is pointless and defeats the purpose. What all this means is you will need some keyword research to know how to target your audience.

Desc: you should start optimizing Youtube channel videos to make sure your videos get a steady stream of dedicated traffic at all times.

More Information: Rikhavinfotech

Conducting social media audit meaningfully

Correctly done, a social media audit is a vital tool in a marketers arsenal. Conducting social media audit is important in the first place and it doesn’t matter if you are a social media marketer that is working in-house or as a consultant, it’s just as important any way you look at it. A social media audit will always offer you a picture of your social media state of being and you should look to go about conducting social media audit very thoroughly.

Of course, everything boils down to the needs of the client, but generally these are the things you should be looking to cover.

Brand profile

Make a note of all the profiles where your brand is present and secure every profile you can on networks where your brand isn’t present. If that sounds like a lot, use a service such as knowem.com to reserve your brand name regularly. Of course, you won’t be active on all these sites, but at least create a profile on all of them that are quite complete. The audit is the perfect time to note which networks need a better profile or landing page.

Branding

Make sure that all the design elements and the tone of the messages is in sync with your brand voice on the whole. For example, are blog posts in sync with everything else and are these going regularly as per a schedule? Can the content be freshened up every now and again? Also look at the feedback your brand is getting and talk to consumers, it makes them feel valued and special.

Promotions

Are brand promotions pre-planned and are there a list of terms and conditions published in keeping with these promotions? You might think that terms and conditions aren’t needed, but no matter how big or small your business, you will need to have this in place in order to protect your organization at all times. More importantly, is the efficacy of these promotions duly tracked and analysed? And what about its efficiency in SEO work? Measure ROI at all times to make sure areas of improvement are always pinpointed.

Desc: Conducting social media audit is important in the first place and this is true for you as a social media marketer that is working in-house or as a consultant.

For more details: Rikhavinfotech

Dynamic Website Optimization Tips – Keystones to Make Your Websites Appreciable

A dynamic website is a source of information that is driven by database. The server side programs participate, partially, in the generation of the content. Search engines may sometimes find faults with some dynamic pages. This is because usual considerations of search engines are that dynamic websites are never ending links. The robots of a search engine might get stuck in infinite loops during access to a dynamic page; especially when the dynamic page has a Session ID associated with it. Now, to make the search engines friendly with your dynamic website, you need to do some optimizations so that your website is easily referred by the search engines.

For the effective mention of your website for frequently searched information, which is available on your site, you need to make your website noticeable by getting it on all search engines, first of all. The next thing is to make your website appear on the first 10 pages of the search engine. The third and the most important step is to make your website link rank amongst the top most links of the search engine. All this could be achieved by incorporating dynamic website optimization tips. Some of these tips are mentioned below.

• Use SEO friendly URLs for a dynamic website so that characters that make up the name of the search keyword appear in the dynamic URL instead of random characters like the equal symbol, question mark, etc. Hence, tools like the rewriting software tools, which are paid ones, are used to convert such dynamic URLS to static and SEO friendly URLs.
• Another great one of the dynamic website optimization tips is to use Perl or CGI scripts to index the website by the spiders of the search engines.
• Hosting the website on an apache server is also a good option to optimize a dynamic website because an apache server comes with a URL rewriting module.
• All dynamic links must end into static links, so that the search engine does not end running into an infinite loop while searching for a particular page on the website. This can be realized by ending every dynamic link into a static page that consists of some information about the product or version or the page.

By bringing these tips alive into regular practice of website building, one can achieve the following goals for a successful web hosting.

• Online sales get a boost
• More customers are magnetized
• Competitors lag behind
• Target audience and quality visitors are driven to your websites
• All this results in the expansion of business

What else could you want? And what are you waiting for? Get inspired by these dynamic website optimization tips and get started today itself.

Rikhav InfoTech Success Story From the CMD’s Desk

Another powerful name in the list of young achiever entrepreneurs – Ritesh Sarvaiya, CMD, Rikhav InfoTech – whose power is a bit subtle as of now. The emerging and growing organization possesses people, a lot to learn from. The ideal person to acquire knowledge from is the CMD itself, who has with him the 11 steps of his success secrets.

To begin with, Mr. Sarvaiya thanks a handful of his team members to be the core reason for his success – the pillars of his sky scraper of achievements. He includes the CEO, CFO, the Director, the Content Head, Content Planner, Brand Manager, Creative Head and Senior Programmer of his Rikhav InfoTech team in the list of the Magic Men of his secret success potion.

Next, Mr. Ritesh boasts his affinity towards the ‘vision’. He believes that for a successful future, one needs to visualize it first. Then plan it accordingly and act. He had done it at the time of planting his company, Rikhav InfoTech, and now the fruits are on his way.

Ritesh has always considered doing things in a different, rather special, manner an advantage to your efforts. Following conventions could be quite easy and monotonous. “Acting differently, for the benefit, would add a tinge of challenge and enthusiasm to your work”, says the CMD.

Plan your target and fulfill it to satisfy yourself. Your belief can only make you stronger and motivate you. Don’t allow failures to let you down; instead take them as challenges to overcome. Professionalism is an advantage, because discipline and preciseness, which are attributes of professionalism, is generically defined as one of the secrets to success. Remember, success is not money and those who think that only become rich and not successful. These are some of the principles, and the success mantras, that the CMD follows and preaches.

Last but not the least, respect and love God and parents. Mr. Sarvaiya says that the wonderful natural gift of futuristic approach and the blessings of his parents and the Lord have made him reach the heights. He shall keep on rising like a morning sun.